Supply Management | May 2015

On 9 March, Apple opened up the gates to the Yerba Buena Center in San Francisco, California, to announce what may have been the worst-kept secret in tech history: the Apple Watch.

By Mickey North Rizza

With typical Apple flair, the company walked through the features, benefits and different models – including a gold edition for a whopping £8,000.

The Apple Watch is a revolutionary and high-profile item, and undoubtedly the world will be scrutinising the company’s every move up to the launch and even after. Luckily, Apple is smart, and has perfected its supplier development activities in the APAC region. However, creating a completely new product comes with its own set of challenges. There are no standard configurations to work from and no competitors to mimic. The stakes are high, and Apple will have to do everything in its power to make this as smooth a launch as possible.