SupplyChainBrain | April 2015

Another Apple product. Another stampede to buy it.

This time it’s the Apple Watch, the company’s first attempt at a wearable computer that lets you monitor your heart rate, track your exercise program, pay for goods, chat with friends, make calls, send and receive e-mails, watch the news, open hotel room doors, and manage any number of other miscellaneous daily tasks. (Including, it should be said, checking the time.) The device was thought to be something of a gamble for Apple, raising questions about whether consumers would pay anywhere from $349 to $17,000 for the company’s latest attempt to digitize their lives.